Hi!

I’m Kimberley. I'm a writer, editor, digital strategist and press consultant, who has extensive experience growing audiences, writing for top publications and innovating journalism.

I have led teams and managed editorial operations across various publications, in both online and print, commissioned and edited engaging stories across digital, broadcast and traditional media, and I have a proven track history of progressing how we tell stories in the newsrooms that I've worked in.

As a founding team member of BuzzFeed UK, I created digital strategies that helped to grow the site by millions of readers. My stories alone amassed over 300 million views. I've also worked as an Assistant Editor at the BBC, bringing the news that matters to Radio 1 Newsbeat's youth audience, helping to grow their younger readership in innovative and engaging ways – a full circle career moment for me having started my career online at CBBC and Newsround.

As a freelance writer I'm continually broadening the types of stories I write and the topics that I cover. I'm a contributor to the likes of Vogue, National Geographic, GQ, Marie Claire, Country Living, Women's Health, Grazia, the Telegraph, New York Magazine and more. I'm also a Contributing Editor to my local quarterly magazine, the Broadstairs Beacon, where I cover positive community stories in my part of Kent.

I’m also an experienced media advisor and press consultant, using my 20 years of journalism experience and contacts to help boost coverage and come up with innovative ways for clients to get their stories heard in the media. My most recent project was as the UK Lead for the International Olympic Committee, focusing on the Paris 2024 Olympics. I worked with dozens of editors in top tier publications to pitch ideas, plan coverage and guide their content. I landed cover stories, as well as multi-page features, on topics as vast as women's health progressions, celebrations of women and mums in sport, stories on the architecture, food, technology innovations, human interest stories, and green efforts of the Games, and everything in between.

Additionally, I've spent the last two years researching and interviewing inspiring women around the world for my upcoming passion project: Salt Water Women on Substack, about women with an affinity to water – climate activists, surfing collectives, octogenarian divers, diversity advocates and experts with a love of, and for, the coast and ocean. Coming soon.